You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives.
What you don't know is how to find that copywriter.
Don't worry, you're not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaner, it's not something you buy every week, or even every month. And unlike the products and services you're familiar with, it can be difficult to know what to look for – or to spot a good thing once you've found it.
For Newsletter Publishing Success Keep Your Focus on What Matters
The other day, I was having an email conversation with a friend about business goals.
She mentioned that she’d started a book only to realize she didn’t want to write one *right now* after all.
She had mixed feelings about the decision, though. After all, *everyone* says a good consultant *must* write a book. And she was feeling the pressure. In a reply email, I offered her a piece of advice that, as soon as I’d typed it, I knew was really advice for *me* and not her.
Have you ever had that happen? You’re talking with someone and you hear yourself making a suggestion that you realize (on the spot or later on) is exactly what *you* needed to hear? This final newsletter ingredient continues to be the hardest for me–I grapple with it in nearly every issue.
She had mixed feelings about the decision, though. After all, *everyone* says a good consultant *must* write a book. And she was feeling the pressure. In a reply email, I offered her a piece of advice that, as soon as I’d typed it, I knew was really advice for *me* and not her.
Have you ever had that happen? You’re talking with someone and you hear yourself making a suggestion that you realize (on the spot or later on) is exactly what *you* needed to hear? This final newsletter ingredient continues to be the hardest for me–I grapple with it in nearly every issue.
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